Learn how you can promote your Company on Facebook

The big problem in this path is that many companies believe that managing a professional page on Facebook is something close to managing a personal profile. Nothing is further from reality than that.

The number of people who seek information on how to promote a company on Facebook grows every day, as this network gains more and more relevance in the social media scenario.

Another factor that is increasing the interest in marketing on Facebook is the fact that small and medium-sized businesses are realizing that it is possible to promote their companies at a relatively low cost on Facebook.

If you are involved in a project to publicize a brand on Facebook, the first step is to be aware that a page is one thing and a personal, cool and informal profile is something else entirely.

The theme of the posts is different, the language and interactions are completely different. It’s one thing to be in an environment to make friends, and quite another to be in this environment to do business.

So that you can guide yourself in relation to how to promote a company on Facebook correctly and in a way that generates effective results in terms of doing business, we have listed some tips that will help you.

TOP TIPS ON HOW TO ADVERTISE A COMPANY ON FACEBOOK

We can divide the process of advertising companies on Facebook into six distinct steps:

• Knowledge of the concept behind Facebook Marketing;
• Strategic planning of different marketing actions;
• Determining the audience you want to reach on Facebook;
• Content development for your actions;
• Building a quality fan base;
• Evaluation of the return obtained from publicity actions on Facebook.

1 – KNOW THE CONCEPT BEHIND FACEBOOK MARKETING

If you want to know how to promote a company on Facebook, the first step is to know what’s behind a Facebook Marketing strategy, don’t you agree? Well then let’s see.

Facebook marketing falls into the category of display marketing, meaning it’s important to be in the right place at the right time with the right people to be successful with this type of outreach.

More so, you need to not disturb the environment where your audience is. Display marketing requires contextualizing the message and this is one of the most important aspects of Facebook marketing.

2 – PLANNING IS ESSENTIAL IN FACEBOOK MARKETING

Planning your actions is a fundamental step towards success in advertising a company on Facebook, as in addition to producing higher return campaigns, it also helps to save a lot of money.

You will need to design each step of your Facebook presence. From the creation and configuration of the page to the creation and interaction with your fan base, it should be detailed so that integration between the different actions can be achieved. I fully agree that the operational stage of a project is much more exciting than the planning stage. The problem is that without planning, in some cases, you don’t even get to the operational stage.

Therefore, invest as much time as necessary in researching and planning your Facebook fan page, as the result will come in terms of greater campaign efficiency and reduced costs with paid media.

3 – DETERMINING YOUR TARGET PUBLIC

The second step is to know in detail the audience you want to reach on Facebook, in order to make the most of the resources involved. Knowing how to promote a company on Facebook is knowing very closely who you want to reach.

If you go to Facebook, work this environment as if it were mass media, forget it, this is not the case. ‘One of the keys to success on Facebook’ is knowing how to target your content and ads to reach exactly the audience you want to impact.

Create content that adds something to your audience’s daily life, something that is really useful and that makes the audience remember that it was you who gave the tip. Develop content that creates a real relationship between the brand and the audience it intends to reach.

By creating a Marketing Persona, a design of your target audience, you will be able to create actions and campaigns that will be more assertive and will bring higher conversion rates, thus maximizing the investment in this channel.

4 – DEVELOP SUITABLE CONTENT

One point I always make clear to anyone who asks me about how to advertise a business on Facebook is that content is key. It’s no use creating a very well configured and structured page if the content is weak.

As I said earlier, marketing on Facebook is a relationship strategy, and for this relationship to happen, you need to create bonds of affinity and involvement. This is where the issue of content becomes more present.

5 – LOOK FOR QUALITY AND NOT QUANTITY

Among the many sets of metrics on social media, there is one that I personally hate. These are Vanity Metrics. In addition to not adding much to the business, they end up deceiving many people who think they understand social networks.

Among the many sets of metrics on social media, there is one that I personally hate. These are Vanity Metrics. In addition to not adding much to the business, they end up deceiving many people who think they understand social networks.

What really matters in a marketing strategy on social media is the result that the actions carried out on these channels bring. As the result is usually a function of reach and engagement, quantity is not quality.

Want to know how to get more fans to your page? Simple, make a good investment in Facebook ads, the Facebook.ads, and the problem will be solved quickly. The problem is: Will this audience bring any return to the business?

Therefore, if you want to know how to publicize a company on Facebook, without wasting money and efforts on actions that will not yield you anything, build your fan base focusing on the quality of these contacts and not just the quantity.

6 – HAVE A NOTION OF RETURN

To think that just by creating a Facebook page your sales will skyrocket is pure illusion. Relationship marketing requires maturation time in terms of results.

If you want to know how to promote a brand on Facebook and you want to see these results quickly, I must warn you that it doesn’t happen at this pace. In a realistic and conservative assessment, we can talk about three months until the numbers start to scream. Between creating a fan base, promoting the page and creating relevance on Facebook through a higher EdgeRank, a factor that increases your potential for brand awareness on Facebook, there is a period for all these actions to end up being reflected in more sales and lead generation.

Create a good results tracking system, either through the Facebook ad center or your website’s Google Analytics, and you’ll see the results start to come in.

Of course, in a single article, even though it has indications for others who also discuss issues about the disclosure of companies on Facebook, we were unable to exhaust the subject, but we hope to have provided a path to be followed.

Now that you already have the main guidelines for those who want to know how to advertise a business on Facebook, we believe that your initial work will be much easier.